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关键词与网站主题要紧密相关

更新时间:2013-10-24 17:39:00 浏览次数:280次
区域: 北京 > 石景山 > 鲁谷
类别:网站推广
地址:北京市
关键词实际上是为网站主题服务的,所以关键词需要与网站主题紧密相关。这一点很简单,也容易理解,但是千万不能忽略。
对于一个网站来说,所有的内容应该都是围绕着主题展开的,关键词也不例外。如果选择的关键词是和网站主题不相关、没有联系的,那以这样的关键词即使能给网站带来很高的流量,也不能选择,因为这样的关键词对网站品牌、网络营销没有丝毫的意义,还会造成来访者的怀疑与反感。
网站选择关键词要精准而不能宽泛
关键词太宽泛是常出现的问题,很多网站建设者都会犯这个错误,很多搜索引擎优化新手也会不知不觉地犯这个错误。
在很多意识到搜索引擎优化重要性的企业中,其首先想到的关键词就是本行业的名称。比如房地产公司,会选择“房地产”这个词作优化:旅游公司,会将自己的网站优化到“旅游”关键词的位。选择这样宽泛的关键词是不智的,有以下两方面的弊端:
要将这些非常宽泛的关键词排名优化上去,需要投入非常大的金钱成本、时间成本。比如从零开始,做一个“房地产”关键词排名前几位的站点,并保持长期排名稳定的话,估计需要耗费数年的时间、投入几百力.的费用才能看到效果。
即使是网站排到“房地产”搜索的前几名,从房地产公司的角度而言,能确定搜索这个词的用户的目的就是买房子吗?未必。越是宽泛的关键词,搜索者的目的也越不容易判断,由此而带来的有效转化率肯定不会高。正确的做法是根据公司业务、网站主题、内容方向提炼出更精准、更有针对性的关键词。比如房地产公司的主要业务特点是进行“海景别墅”的开发和销售,那就完全可以将“海景别墅”,甚至更精准的“某地海景别墅报价”作为自己网站的关键词。
如果是旅游公司,选择的网站关键词应该是直接的业务项目名称,比如“海南旅游”、“加拿大旅游”等。
总体来说,在关键词选择,精准、具体,有针对性是基本原则之一,太宽泛的关键词往往不能获得很好的效果。http://brand.sh***.cn/yljx/2013/10/23/1872185.html
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