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Packaging design principles
Packaging design is the principle of scientific, economic, reliable, beautiful. This is not created out of thin air, but according to the scientific principle of packaging design rules summed up.
1, science refers to the packaging design must first consider the function of packaging, to protect the product, provide convenient and expand sales purposes. To meet the needs of people's daily production and life. At the same time, in accordance with the broad masses of the people healthy aesthetic view and custom hobby. Packaging design must not be flashy without substance is formalism product, also can not simply strength three big functions and neglecting other aspects. Effects of combined to people's health, industrial production and social life adversely.
2, economic demands the packaging design must accord with the modern advanced levels of industrial production, in order to achieve the minimum of financial and material resources, manpower and time to obtain the maximum economic results. This requires our design for the packing with mass production to mechanized; conducive to the operation and management of automation; is conducive to reducing the material consumption and saving energy; to improve the work efficiency; is conducive to the protection of products, convenient transportation, expand the use of repair, storage, stacking, each flow link sales. All of this is the economic principle contents. China is a socialist country, the purpose of production is to improve the people's living standards. Therefore, the packaging design of economic principles related to the national economy and the interests of individuals, we should pay attention to the.
3, reliability is packaging design requirements protection and reliable products, not the product damage, in a variety of circulation links pollution or repair theft. This requires the scientific analysis of the packaging, the packaging materials and methods reasonable, and carried on the structure design of reliable, even for some special treatment. For example, the bottom board of container must be bactericidal, insecticidal treatment special etc..
4, pretty is the common requirements of the masses. Packaging design must be allowed to function and material and technical conditions, to create the design and decoration design, perfect health, lively, harmonious to the packaged product. So as to stimulate people's desire to buy, beautify people's life, cultivate people's health, the noble esthetic appeal.
The scientific, economic, reliable, beautiful four are closely related, which can not be ignored by any party. To improve the packaging design of scientific, reliable function, can not forget the packaging design of economic effect and social effect in improving the packaging design; economic effect is not simply the pursuit of profit value, and to take into account the influence which brings to the people life packaging all links, such as the environment and caused by the psychological impact; on account of the design of appearance, in addition to the packaging and decoration to packaging function, also taking into account the appreciation level and the existing custom hobbies and taboo color. The organic combination of only four, so they coordinated in the design and production process, in order to make the packaging in all aspects of creative design ideas, but also better for the production, service life.
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